As a real estate agent, it is important to stay competitive in your market. Doing so allows you to remain top of mind and ensures that potential clients think of you first when they are looking to sell their homes. Many relationships grow out of referrals and repeat business, especially in real estate, so being top of mind in your market is a long-term strategy and investment.
There are many tactics you can use to stay top of mind, including engaging with your community, leveraging digital marketing, and staying on top of the latest trends and technology. In this article, we explore just a few strategies you can use to be top of mind in your market. Start prospecting with a powerful lead list. Cole gives you the power to customize your search criteria, giving you the real names, email addresses, and phone numbers of the right homeowners. Reach them first, so you are first in mind on their selling journey.
Engage With Your Community
Community engagement is a crucial part of staying top of mind as a real estate agent. It gives potential clients an opportunity to get to know you and builds trust with them. Additionally, it creates awareness and helps establish you as an expert in the local market. Getting involved locally is a great way to not only get your name out there but also expand your top-of-funnel strategy. You can engage with your community by partnering with a local business for a holiday event, hosting events or workshops related to home buying or selling, attending local networking events, or even volunteering at local charities or organizations. These activities will help build relationships with potential clients and give you the opportunity to demonstrate your expertise in the local real estate market.
Leveraging Digital Marketing Tactics and Content Creation
In addition to engaging with your community offline, it is also important to leverage digital marketing tactics. This includes creating content such as blogs and videos relevant to the market you want to sell. This approach puts you in front of potential clients by first establishing authority and offering something valuable for free. An insider’s guide to the best Valentine’s Day dinner specials, yoga classes for seniors, Pride weekend drink specials, or the top 10 fall activities for families with small children are a few helpful and informative content ideas that can be delivered to your Cole powered leads directly in their inbox.
Engaging with your prospects on social media platforms like Twitter and Instagram is not only a great way to stay top of mind but also allows for content to be easily shared. Becoming an expert on your city allows you to develop content for a broad audience and having that content in multiple places increases your reach. Additionally, having an up-to-date blog on your website showcases your knowledge of the area and industry and will help keep you top of mind as the authority in your market.
Finally, keep the communication channels open by using email marketing campaigns tailored specifically for prospective sellers. An expertly crafted email campaign can be used to inform homeowners of seasonal events in their area or trends in the housing market. Email marketing can help make sure that your message is reaching an interested audience at regular intervals throughout the year, effectively nurturing that relationship from lead to listing. Ongoing communication can also come in the form of informative flyers about what is happening in the market or relevant events that may be beneficial to homeowners and puts your name in the mind of prospective sellers.
Stay on Top of Trends in the Market and in Technology
The real estate industry is constantly evolving due to new technology and trends emerging each year as homeowners find new ways to buy and sell. It’s important for agents to keep up with changes in the industry in order to remain competitive and knowledgeable about current trends affecting the market. To stay ahead of the curve, read industry publications regularly, attend webinars or seminars offered by other agents or experts in the field, join online communities related to real estate investing or other aspects of the business, or take advantage of continuing education courses offered by professional organizations such as NAR (National Association Of Realtors). Taking steps like these will ensure that you stay informed about changes taking place within the industry and provide valuable experiences for potential clients who are interested in working with a knowledgeable agent who can guide them through any process they may encounter while buying or selling a home.
Staying top of mind as a real estate agent is an investment that requires effort but proves worth the effort by paying off in repeat business and referrals. By engaging with your community both online and offline, leveraging digital marketing tactics, and staying on top of trends & technology, you position yourself as an expert in your market and stay top of your prospective clients’ minds.
These are just a few ideas of how to stay top of mind in your market, be sure to download our PDF, {How to Become an Expert on Your City} for more tips and ideas to get you started.
