Between open houses, private showings, closings, paperwork, and more, marketing yourself as a realtor can be pushed to the back-burner.
It’s a job in itself to promote your services and keep up with the demanding tasks of checking social media platforms, responding to messages, contacting leads. But, at the end of the day, it’s crucial to connect with prospects.
While you might have a marketing strategy in place, automating these tasks with the help of tools can be a terrific help.
In this guide, we’re introducing you to 13 real estate marketing tools that make every realtor’s life easier and more profitable.
The Benefits of Digital Marketing Tools
Having a real estate marketing strategy in place is only half the battle when it comes to promoting yourself as a realtor.
While there’s still some ROI to be seen from an in-person door-knocking strategy, there’s a reason why digital marketing gets all the attention for growing your clientele.
Marketing your real estate business online has several advantages over traditional marketing, like:
- Larger audience: You’re able to connect with more prospects at a quicker rate.
- Cost-effective: Thanks to free platforms and digital tools, your marketing expenses aren’t near as high as they are with print materials.
- Automation: Most digital tools automate tasks or have scheduling features that take the work out of your hands so you can spend more time focusing on other areas of business.
- Better customer experience: Connecting with your audience on a routine basis and implementing convenient strategies increases the positive experience clients have with your brand.
But, marketing yourself online is still a time-consuming task unless you implement the help of several tools that makes the process easier.
13 Marketing Tools to Invest In for Your Real Estate Business
Are you ready to take the load off when it comes to marketing your business?
Here are 13 real estate marketing tools to make the process easier and more cost-effective.
1. Realtor Website
Every realtor’s biggest marketing tool is their website.
It’s the home of everything for your business from telling visitors who you are professionally to showing off your expertise, current listings, contact form, and more.
All of these things combined – plus a little SEO sprinkled in – you appear more credible and valuable to prospects all needed to bring in more leads.
2. Educational SEO Blog
Speaking of SEO and websites, a keyword-rich blog on your realtor website is another must-have marketing tool.
An SEO blog gives you the opportunity to provide prospects with industry insights they are searching for by writing blogs that answer their burning questions with your expertise.
The key is writing a blog centered around keywords prospects are typing into search engines so that the results lead them to you and your site.
So to really optimize your blog by writing high-value posts, invest in a keyword research tool like Ahrefs or SEMrush to discover target keywords your target audience is searching for.
3. Social Media Platforms
Marketing yourself as a realtor on social media can be a job in itself, but it’s a highly effective tool for a reason.
Social media accounts give you the opportunity to connect with your audience on a deeper level and post content that builds brand awareness.
If you’re not already on the several social media platforms for realtors, then it’s time to join. Especially since there are billions of users waiting to interact with your content you can use with SEO to reach homeowners in your area.
But other than posting video or picture content that hooks your audience, you can also run paid advertisements through social media for those in your area to see.
Platforms like Facebook and Instagram have what’s called an “ad tool” where you can create, run, and track paid ads to target specific demographics you set within each campaign, including location.
4. Email Newsletter
Do you already have an email marketing strategy in place? Then make sure your newsletter is the next tool you use for marketing your services.
There are several ways a weekly or bi-weekly newsletter can grow your real estate business:
- By building and nurturing relationships with your audiences.
- Staying fresh on their minds with your services and brand.
- Educating your audience on the latest industry insights.
- Demonstrate your expertise and industry knowledge.
- Promote upcoming open houses or other events.
Plus, your newsletter can connect your audience to other marketing materials like the latest post on your blog or YouTube video that showcases an amazing property.
5. Prospect Finder
One of the hardest aspects about being a realtor is finding clients… unless you have a helpful tool on your side that brings clients to you.
A tool like Cole’s Realty Resource can pull up hundreds of homeowners in your area that fit your campaign based on specific search criteria.
For instance, are you looking to target homeowners with a certain projected home value? Cole’s Realty Resource provides an extensive list of leads in your area to target that could be ready to use your services to sell their property.
Best of all, this tool takes the guesswork out of wondering where your next client will come.
6. Business Cards
Business cards are still a mighty marketing tool for realtors in 2024. With a lot of focus being put on digital marketing, business cards allow you to promote your business face-to-face whenever the opportunity strikes.
These cards give you the opportunity to share contact information with prospects and give them a tangible item they can hold onto.
Whether you’re at the grocery store, a youth sporting event, or friend’s party, we suggest you carry along several business cards ready to pass out for friendly direct marketing.
7. Print Advertisements
Along the same lines as business cards, print advertisements still hold a place for realtors in today’s time, too.
Like business cards, these ads can be another tangible item for prospects to keep or provide another chance to visually spread awareness of your brand.
There are several print advertisements to use for marketing your real estate business, such as:
- Billboards
- Posters or flyers
- Yard signs
- Direct mailers
- Bench ads
To maximize the performance of your print advertisements, make sure they include all or close to all of the following to become the go-to expert in your community:
- Your name
- A picture of you
- Brand or business name
- Phone number
8. CRM Software
The more your real estate business builds, the more clients you will have to keep up with. That means an endless amount of paperwork and important information for each client.
To make managing your business easier and keep it organized, implementing a CRM (Customer Relationship Management) software is key. Not just for you, but for the client as well.
These tools allow you to provide a better customer experience since each client gets their own portal where information is easily accessible, and they’re able to communicate with you.
Plus, more CRM systems come with their own metrics and analytics, so you can track necessities such as retention rate, acquisition cost, and more.
9. Canva
One of the software systems every realtor needs to add to their marketing toolbox is Canva. Canva is a digital platform used to create marketing graphics with your brand’s logo, font, and colors.
The site makes it incredibly easy to use when making marketing materials, and there’s an endless amount of options.
From creating flyers to business cards, social media posts, direct mailers, and more, trust us when we say you need to create a Canva account today.
10. DocuSign
Remember when we mentioned each client requires boat loads of paperwork? Simplifying the process with DocuSign is incredibly beneficial for your business and your marketing.
Like the prospect finder, DocuSign isn’t promoting your business, but it is contributing to better customer satisfaction.
DocuSign makes it easy to provide an encompassing solution for preparing, signing, and managing important documents clients will need to sign while working with you.
By making this step more convenient for everyone involved, clients are more likely to spread your services around to those they know by word of mouth.
11. Virtual Staging Software
If you haven’t started playing around with virtual staging software, now’s the time to implement this real estate marketing tool.
Give prospects a tease into what life would be like in a listing by giving them a chance to walk through the home virtually. This makes the home-viewing experience more immersive instead of viewing pictures to attract potential buyers.
12. Analytics Tracker
As you implement new strategies into your marketing, make sure you employ an analytics tracker to measure the performance of each campaign.
Some systems may come with their analytics tracker (like social media and websites). But if you’re creating a print ad or planning a door-knocking campaign, an analytics tracker can show you the results of your performance so you can tailor future campaigns accordingly to win more clients.
13. Video Editing Software
As you start to film content for your YouTube channel, it’s best to invest in a video editing software to use. These software systems allow you to “doctor up” what you film to make the videos on-brand and polish the final product.
The Bottom Line
As you can see, marketing yourself as a realtor requires more than simply telling people you’re a realtor. It requires constant effort on various platforms. But, the process doesn’t have to be exhausting.
By investing in several of these real estate marketing tools, promoting your brand will become easier, more time-efficient, and maybe even be fun!
