Source
Where does our data come from?
Property Data
This comes from deed offices across the country, including purchase information.
Contact & Demographic Data
These are self-reported through various forms consumers fill out.
Cole also gets data from:
- Real Estate Transactions
- Tax Assessment
- Voter Registration
- Census Data
- Public Records
- Consumer & Business Databases
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47+MillionLandlines -
50+MillionCell Numbers -
100+MillionEmails -
132+MillionUnique Addresses
Quality
How good is our data?
Proprietary validation + regular updates = data you can trust
Our data gives subscribers powerful data for prospecting with hyper-local, neighborhood campaigns. Additionally, the substantial depth of our data powers large national technologies.
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200+MillionCustomers that are 18+ -
400Consumer attributes(demographic, automobiles, etc) -
7.5MillionBusiness with 50+ million employees -
10Business attributes -
16MillionContact points(landline, email, cells)
97%
Rooftop lat/long coverage
99.7%
Address accuracy based on CASS USPS standards
Types
What kinds of data do we have?
Amongst the 400+ attributes we offer, they are categorized into personal and property residential info.
Residential Personal Info
- Contact Info
- Gender
- Past 4 Automobile Info (make, model, VIN, year)
- Personal Interests
- Hobbies – Games, DIY, Photographer, Reading, Travel
- Contribution Index
- Musical Interest
- Pet Lover
- Outdoor
- Mail Buyer Type
- Occupation
- Income
- Credit indication
- Confirmed homeowner
Expand For More Info
Residential Property Info
- Subdivision Info
- Property Sq Ft
- Mortgage Info
- Sale Info
- Length of residence (LOR)
- House Type – Bedroom, Bathroom, Stories
- House Aesthetic –Basement Finished,
- Garage Type, Fireplace
- Pool Info
- Utility info
- Year Built
Expand For More Info
Validation
How do we validate our data?
Cole uses a proprietary 9-step validation process to provide high-value prospects.
Update
How regularly do we update our data?
Cole does a full database update every quarter.
Cole gives you fresh, accurate data
Cole’s data is maintained at:
- Industry standard
- US Postal Service’s standard
Trust
How good is our data?
Proprietary validation + regular updates = data you can trust
Our data gives subscribers powerful data for prospecting with hyper-local, neighborhood campaigns. Additionally, the substantial depth of our data powers large national technologies.
-
300MillionResidential Record -
55MillionCommercial record
40%
Cell phone coverage
60%
Email coverage
30%
Landline coverage
85%
Contact coverage within a home
Cole strives to respect consumer privacy
-
Our products remove do-not-call phone numbers
Our clients can access the DNC flag simply by registering at the FTC DNC and entering their ID, SAN, region, and expiration date within any Cole product.
Read More
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We maintain a “consumer opt-out” file
-
Cole does not store or provide its customers’
sensitive data such as social security
numbers, any form of credit card, or the
presence of children under the age of 18 years.
