When it comes to prospecting for new clients, do you find yourself looking at your calendar and finding other things to focus your time on?
Prospecting and lead generation can be challenging and time-consuming. From the most experienced, to the newest agents, it can be a struggle, but prospecting doesn’t have to feel that way.
So how do you handle your prospecting? At Cole, we find most of our customers have success with their prospecting and lead generation by focusing on creating a hyperlocal strategy. So, let’s break down how you can create a hyperlocal marketing plan today!
What is a Hyperlocal Marketing Strategy?
Think of hyperlocal marketing as a strategy that focuses on a targeted audience within a local area. By marketing to a specific demographic or localized area you are able to drive name recognition and build brand awareness.
So how do you get started? Evaluate.
Look at your sales from the past year, do you notice any trends? Look at the demographics of your customers and the areas they are moving to and from. Try asking yourself some of the following questions:
- Demographics
Is there a certain age group you sold and listed houses with? - Lifestyle
Did your customers have families or were they downsizing? - Area
Were there a new and upcoming area that your clients were moving to?
By defining your place in the market, your hyperlocal marketing strategy will go so much farther and you will be able to generate meaningful leads.
Why is Hyperlocal Marketing Important?
As a real estate agent, you want to be generating meaningful leads and reach your intended audience without spending all of your marketing budget on a single campaign. By focusing on a hyperlocal level, you will find your marketing budget will go so much further.
Here are some tips to help you get started:
- Brand Awareness
Now that you’ve identified your marketplace, it’s time to create name recognition. Create multiple touchpoints by sending out flyers, cold calling, emails or targeted social media campaigns to stay top of mind so it’s your name they remember when they’re ready to move.
- Social Media Marketing
The landscape has changed for many businesses. With more people spending more time than ever online, now is the time to start running ads.
- Create Specific Content
What is interesting and unique to the area? Give a shoutout to local businesses in the area and show clients what makes the area desirable to live in.
Real estate agents across the country are growing their hyperlocal marketing strategy with Cole Realty Resource. Brokers and agents can access the data they need to grow their sphere of influence, deliver high-quality leads, close more transactions, generate additional commission revenue and increase company profitability. Start generating more leads with Cole Realty Resource.
